Privacy
Statement
Updated as of 24 August 2025
The Minor Food Group Public Company Limited and our
subsidiaries (“We”) respect your privacy and are committed to
protecting your Personal Data including maintaining the security of your Personal
Data. We have created this privacy statement to inform you of details of the
collection, use, and disclosure of Personal Data including various rights
according to law.
This Privacy Statement is in a layered format so you can
click through to specific points listed below.
1. Details
of the Data Controller and Minor Food’s Group of Companies
2. How do
we collect your Personal Data
3. Purpose
for collecting your Personal Data
4. Personal
Data we collect about you
5. Minors,
incompetent person, quasi-incompetent person
6. Disclosure
of Personal Data
7. International
transfers
8. Cookies
9. Data
Retention
10. Security
of your personal data
11. Your
rights
12. Liability
13. Changes
to this Privacy Statement
14. Contact
the Data Protection Officer
Data Controller
This privacy statement is issued on behalf of The Minor
Food Group Public Company Limited and companies within the Group. The Minor
Food Group Public Company Limited is a company registered and existing under
the laws of Thailand, having its registered company at 11th Floor, 88 The PARQ
Building, Ratchadaphisek Road, Khlong Toei, Bangkok 10110, Thailand
(hereinafter the “Company,” “we,” “us,” or “our”).
Our services may include links to third-party websites,
plug-ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do
not control these third-party websites and are not responsible for their
privacy statements. When you leave our services, we encourage you to read the
privacy statement of every website you visit.
Minor Food’s Group of Companies
|
Our Brands |
Company name |
Address |
|
The Pizza Company The Steak & More |
The Minor Food Group
Public Company Limited |
88 The Parq Building,
12Fl. Ratchadaphisek Road, Klongtoey Subdistrict, Klongtoey District, Bangkok
10110 |
|
Burger King |
Burger (Thailand)
Limited |
|
|
Bonchon |
Minor Food Holdings
Company Limited |
|
|
Dairy Queen |
Minor DQ Limited |
|
|
Sizzler |
MF Café &
Restaurant Company Limited |
|
|
Swensen's |
Swensen’s (Thai)
Limited |
|
|
The Coffee Club |
The Coffee Club
(Thailand) Limited |
|
|
GAGA |
GAGA Beverages
(Thailand) Co., Ltd. |
|
|
Benihana |
Benihana Asia Pte.
Ltd. |
80 Robinson Road
#02-00 Singapore (068898) |
* This list may be updated from time to time to reflect
new entities or corporate restructuring. We may add new affiliated or
subsidiary companies in the future, and this Privacy Statement will apply to
those entities as well, unless stated otherwise.
This privacy statement also aims to provide information
about how we collect and process your Personal Data through your use of this
website and other services (both online and offline channels such as Call
Center, etc.) (the “Services”), which allows you to access this Privacy
Statement includes any information you may provide when you use our following
services.
1. Using
our services, such as using services at our stores, contacting our customer
service, applying for a Loyalty Program accessing websites/ mobile
applications/ social media pages owned or controlled by us
2. Participating
in activities that we organize, such as participating points collection
activities, and prize redemption activities that we and our business partners
organize together
3. Security
system when you visit our service location information about you may be
collected through the CCTV system and/or other security systems installed
within the location.
In any case that you provide the Personal Data of another
person to the company, you represent that you have received consent or authorized
by laws to provide their information to the company for the purposes specified
in this notice. You will be responsible for any information provided that is
false or inaccurate and for any direct or indirect damages incurred by the company
or with the data subject.
We will process Personal Data as described in this
statement and will always comply with Thailand's applicable personal data protection
laws in the following cases:
1. When
we receive your consent for cases where consent is required by law.
2. To
carry out your request before entering a contract or for the performance of a
contract between you and the company.
3. It is
necessary for the legitimate interests of the company or of another person or
legal entities unless such benefits are less important than your basic rights
in Personal Data.
4. It is
a case where the company must comply with the law.
5. To
prevent or stop danger to an individual's life, body, or health (if any).
We collect, use, or disclose
your Personal Data to the extent permitted or required under applicable law for
the following purposes:
1. To
perform the contract, process, and manage the purchase or use of the Company's
products and services for you including applying to be our member, user
verification steps, order preparation, changing or canceling an order, order
delivery, redeeming accumulated points, participating in your account and
program and access to the site and services through various channels both
online and offline.
2. To
answer your questions, act according to the complaints you have made to us or
do anything to respond to your inquiries or other activities on the site or any
other customer service platform.
3. Communicate
with you by post, telephone, email, telephone messages, and our Live Chat
regarding orders or purchases. Your use of the service participating in your
account and program contests or sweepstakes in which you have entered and your
request for information.
4. To inform
and communicate with you by telephone messages, e-mail, and through our site
and other online channels about our brands, products, news, events, offering
our products, services, and promotions including co-branded offers and offers
of the group of companies and business partners.
5. Personalized
marketing and promotions
6. Ask
for feedback or participate in surveys (including customer satisfaction
surveys), market research, and/or analysis for statistical and aggregated
purposes so that we may monitor, develop, and improve the quality of our
products and services and test and develop our systems and prevent the use of
our services in a wrong or inappropriate way.
7. To
develop our products, services, and related operations.
8. To
carry out business planning, reporting, and forecasting.
9. To
manage risks, audit supervision, and corporate management within the
organization, such as to detect and prevent corruption, and to check requests
for using the company's internal information system.
10. To
comply with laws, regulations, rules, requirements, and our legal duties. To
report or disclose information to government agencies according to law, such as
the Revenue Department, or when receiving a summons, warrant of seizure from
the police government agencies, courts, or other law enforcement agencies for
investigation according to legal processes and other regulations including for
the establishment of legal claims complying with or exercising legal claims or
raising legal claims to fight.
11. To
transfer rights, duties, and any benefits according to the contract between you
and the company, such as a merger or contract transfer which was done in
accordance with the law.
12. To
enhance and personalize our services, we may use artificial intelligence (AI),
machine learning, or other automated tools to analyze data, predict customer
preferences, or improve customer interactions. Any AI systems we use will
comply with applicable data protection laws and will not make decisions that
produce legal or similarly significant effects on you without appropriate human
oversight.
We may collect, use, store, and transfer various types of
personal data about you which we provide for different purposes as follows:
1. Personal
Data related to your identity verification such
as first name, family name, date of
birth, national identity number, passport number, gender,
and photos.
2. Contact
information such as email, address, and phone
number, if you contact us through our social media sites.
We may collect your usernames and other relevant details.
3. Personal
Data related to your user or member accounts such
as account name, password, and customer profile details participating in
programs with our other relevant business partners.
4. Personal
Data related to your orders and payments such
as billing address, credit card number, and debit card
number.
5. Other
personal Data such as geolocation
information, information relating to your use and interaction with our services
and social media, information requested by government agencies to carry out
their legal duties, information about collecting points, information on
interest in products and marketing activities, demographic information, your comments
or feedback, your questions or suggestions, and information on other issues
that you may be interested in us, and also your photos at our events.
6. Sensitive
Personal Data
Generally, we do not collect your
sensitive Personal Data (this includes race or ethnicity, religious/philosophical,
beliefs, sexual behavior, political opinions, labor union membership, genetic,
and biometric data) and we do not collect any information regarding criminal record.
Our services is intended to be serving only persons who
are at least ten (10) years of age. Nevertheless,
if you are a person under 20 years of age (a “minor”) or a
person who does not have the legal capacity to give consent, you confirm that
you have received consent (on a case-by-case basis) from the following persons:
a. The
holder of parental responsibility over the minor in the event that the minor’s
giving of consent is not any act which the minor may be entitled to act alone or
when the minor is below the age of ten (10) years.
b. The
guardian with authority to act on behalf of the data subject who is an incompetent
person.
c. The
custodian with authority to act on behalf of the data subject who is a
quasi-incompetent person.
We may disclose your Personal Data to the following third
parties:
|
Our service providers |
We may share your
personal data with third-party service providers who provide data processing
services to us, such as credit card and payment processing, to facilitate the
delivery of our products and online services and advertising tailored to your
interests. Our third-party service providers will only process Personal Data as
needed to perform their functions. They are not permitted to share or use the
Personal Data for any other purpose. |
|
Group of companies |
We may share your Personal
Data among our Group of Companies to send marketing communications, and
perform the service requested by you (including customer services) and
internal (audit/compliance) investigations. |
|
Our business partner |
We may share your Personal
Data with business partners with whom we may jointly offer products or
services. You can tell when a third-party business partner is involved in a
product or service you have requested because their name will appear, either
alone or with ours. If you choose to access these optional services, we will
share your Personal Data with those partners. An example of a business
partner would be a third-party loyalty program where you will earn points
through the use of the Services, including our loyalty program. Besides, we
may transfer your Personal Data to our business partners such as banks,
telecommunications providers, retail, and e-commerce, with whom we jointly
offer products or services, or whose products or services may be offered to
you. Personal Data shared in this way will be governed by the third party’s
privacy policy and not this privacy statement. |
|
Social networking
sites |
We allow you to log
in on our sites and platforms without the need to fill out a form. If you log
in using the social network login system, you explicitly authorize us to
access and store public data on your social network accounts (e.g. Facebook,
Google, Instagram), as well as other data mentioned during the use of such
social network login system. In addition, we may also communicate your email
address to social networks in order to identify whether you are already a
user of the concerned social network and in order to post personalized,
relevant adverts on your social network account if appropriate. |
|
Government Authority |
In certain
circumstances, we may be required to disclose or share your Personal Data in
order to comply with a legal or regulatory obligation. This includes any law
enforcement agency, court, regulator, or government authority. |
|
Professional advisors |
Advisors, lawyers,
technicians, and auditors who assist in running our business and defending or
submitting any legal claims. |
|
Business
Reorganization |
We may share your Personal
Data in case of any sale, assignment, or other transfer of our business or
transition of service to another provider. We will ask for your consent if
required by applicable law. |
We may transfer your Personal Data to another
jurisdiction, insofar as it is necessary to fulfill the purpose for which Personal
Data was collected. Your Personal Data may be transferred to the following
locations:
·
Countries where our corporate offices and/or
our servers are located.
·
Countries in which we manage and operate
outlets, and/or sales offices, and
·
Countries where our third-party service
providers, advisors, and consultants are located, which changes from time to
time.
Where Personal Data is transferred to a country with a
lower level of data protection as compared to the country in which the
information was collected, we take all reasonable steps to ensure that your
information and privacy are protected in line with the applicable legal
obligations. Whenever we transfer your personal data, we ensure a similar
degree of protection is afforded to it by ensuring at least one of the
following safeguards is implemented:
·
Where we use certain service providers, we may
use data processing contractual clauses that provide sufficient protection
measures and enable the enforcement of the data subject’s rights. Or
·
We could use the consent of the data subjects
as well as any other legal basis that the applicable law provides.
We use cookies (small text files stored in your browser)
and other techniques such as web beacons (small, clear image files used to
track your movement on our website), to collect your information about how you
use our website and web-related services. We use these to compile statistical
reports on website activity, you can choose to refuse cookies or set your
browser to notify you each time a website attempts to install a cookie. For
more information about cookies, visit www.aboutcookies.org or
www.allaboutcookies.org. You can find information on how to turn off cookies on
that website.
The types of cookies we use on this site include:
1. Strictly
Necessary Cookies: These cookies are necessary for the website to
function and cannot be switched off in our systems. They are usually only set
in response to actions made by you that amount to a request for services, such
as setting your privacy preferences, logging in, or filling in forms. You can
set your browser to block or alert you about these cookies, but some parts of
the site will not then work. These cookies do not store any personally
identifiable information.
2. Analytics
Cookies: We use these cookies to analyze and identify the behavior
of our web visitors. We will track the IP address on the device you are using
to identify you when visiting our website. When possible, we combine your
online web behavior data with the Personal Data that you have previously
supplied to us. This data will be used to analyze behavior on our website and
to personalize your experience.
3. Advertising
Cookies: These cookies may be set through our site by our
advertising partners. They can be used and shared by those companies to build a
profile of your interests and show you relevant adverts on other sites. This is
based on uniquely identifying your browser and internet device. If you do not
allow these cookies, you will experience less targeted advertising.
4. Engagement
Cookies: These cookies are used to provide additional functionality
to the site and may affect your experience if they are turned off. They are
used to allow enhancement widgets for live chat to provide customer support or
alert widgets drawing your attention to updates and exclusive offers. These
cookies may track your customer journey to personalize the support and
messaging given.
If you wish to block the
cookies, please visit:
·
Google AdWords -
http://www.google.com/settings/ads
·
Facebook Pixel - You may disable any of these
cookies or similar technologies via your browser settings.
·
X Advertising - You may disable tailored
advertisements via your X settings by visiting the “Promoted content” and
“Personalization” sections.
·
Google Analytics - You may disable any of
these cookies via your browser settings or by downloading a browser add-in:
https://tools.google.com/dlpage/gaoptout.
·
You may disable any of these cookies via your
browser settings or change your cookies settings.
Your Personal Data collected, used, or disclosed for the
purposes described here will be stored only to the extent necessary during the
term of your participation in the Services with us, or for the period necessary
to fulfill the purposes outlined in this, including during a transition period
(e.g. for the compliance of our obligations regarding data retention as
established in applicable laws), if any. We will retain your Personal Data as
long as required or permitted by applicable law. Afterward, we will remove your
Personal Data from our systems and records or take steps to anonymize it so
that you can no longer be identified from it.
We have put in place appropriate security measures to
prevent your Personal Data from being lost, used, or accessed in an
unauthorized way, altered, or disclosed. In addition, we limit access to your Personal
Data to those employees, agents, contractors, and other third parties who have
a business need-to-know, they will only process your Personal Data on our
instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected
Personal Data breach and will notify you and any applicable regulator of a
breach where we are legally required to do so.
Under certain circumstances, you have rights under data
protection laws in relation to your Personal Data.
|
Rights |
Details |
|
Right to withdraw
consent |
If you have given
your consent for us to collect, use, and/or disclose your Personal Data. You
have the right to withdraw your consent at any time throughout the period
that your Personal Data is with us. However, this will
not affect the lawfulness of any processing carried out before you withdraw
your consent.
In the case you
withdraw your consent, we may not be able to provide you with certain
services or it may affect you about recent updates on products and/or
services, for example, you will not receive offers of products and/or
services, or benefits, new promotions or offers that are more desirable and
consistent or meet your needs. Which we will advise you if this is the case
at the time you withdraw your consent. |
|
Request access to
your Personal Data |
Request access to
your Personal Data (commonly known as a "data subject access
request"). This enables you to receive a copy of the Personal Data we
hold about you and to check that we are lawfully processing it. |
|
Request correction of
your Personal Data |
Request correction of
the Personal Data that we hold about you. This enables you to have any
incomplete or inaccurate data we hold about you corrected. |
|
Request transfer of
your Personal Data |
Request the transfer
of your Personal Data to you or to a third party. We will arrange for such
Personal Data to be in a format which is readable or commonly used by ways of
automatic tools or equipment and can be used or disclosed by automated means.
Note that this right only applies to Personal Data that you initially gave consent
for us to collect, use, and disclose or where we used Personal Data to
perform a contract with you. |
|
Request restriction
of processing your Personal Data |
Request to restrict
processing of your Personal Data This allows you
to request that we stop processing your Personal Data in the following
situations: 1. If you want us to
establish the accuracy of your data 2. Where our use of
your data is unlawful. but you do not want us to delete that information 3. In cases where you
would like us to keep the information even if we no longer need it because
you need it to establish, exercise, or defend legal claims. 4. You have objected
to our use of your information, but we need to check
whether we have overriding legitimate grounds for using that information. |
|
Request the erasure
of your Personal Data |
You have the right to
request deletion or destruction of your Personal Data or make it
non-identifiable if you believe that your Personal Data has been collected,
used, and/or disclosed in violation of applicable laws or if we consider that
it is no longer necessary to retain it for the purposes involved in this
policy or when you exercise the right to withdraw consent or use the right to
object. |
|
Object to processing
of your Personal Data |
You have the right to
object to the processing of your Personal Data because you feel that the
processing affects your fundamental rights and freedoms, you also have the
right to object to our processing of your Personal Data for direct marketing.
In some cases, we may demonstrate legitimate grounds for processing your
information. |
|
Right to file a
complaint |
You have the right to
file a complaint with the supervisory authority under the Personal Data
Protection Act (“PDPA”) anytime the Company violates or does not comply with
the PDPA. |
We may need to request specific information from you to
help us verify your identity and ensure your right to access your Personal Data
(or in exercising your other rights).
This is a security measure to ensure that Personal Data will not be disclosed
to any person who has no right to receive it, we may also contact you to
request additional information about your request in order to speed up our
response. You will not be charged a fee to access your Personal Data (or to
exercise any other rights).
However, we may charge a reasonable administrative fee. If
your request is baseless, redundant, or excessive. or we may refuse to comply
with your request. We will inform you of the reasons for refusing and the
consequences of exercising your rights.
You guarantee that you have informed any third parties
whose Personal Data you are providing, if you have done so, of the points
covered in this Privacy Statement. In addition, you guarantee that their
authorization has been obtained to provide their Personal Data to us for the
indicated purposes.
You will be liable for any false or inaccurate information
provided and for direct or indirect damage caused to us or to third parties.
We keep our Privacy Statement under regular review. At the
top of this page, you will see the date on which the Privacy Statement was last
revised, and it is also the date from which any changes will become effective.
Your use of the Services following these changes means that you accept the
revised Privacy Statement. If you would like to review the version of the
Privacy Statement that was effective immediately prior to this revision, please
contact us at Privacy.Food@minor.com
If you wish to exercise the rights relating to your Personal
Data, please contact us
1. By
post: The Minor Food Group Public Company Limited 88 The
Parq Building 11th Fl., Ratchadaphisek Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok 10110 Thailand
2. By
email: Privacy.Food@minor.com or dpo@minor.com